CLIENT
Lexill
YEAR
09/2024 - 10/2024
SCOPE OF WORK
Revolutionizing Chinese Language Learning with Gamification
As the solo UI/UX designer for Lexill, I designed an innovative mobile application and website that revolutionizes Chinese learning for English speakers. My mission was to create an intuitive and visually appealing interface that supports the app's innovative learning approach and transforms the challenging language acquisition journey into an exciting adventure.
Key Responsibility
Phase 1: Mobile Application Design
- Developed a design system in Figma, including colour palettes, typography, and components.
- Designed high-fidelity prototypes, and transformed complex client requirements into intuitive user interfaces.
- Collaborated closely with the client, and iteratively refined designs based on feedback and project needs.
Phase 2: Website Design (Follow-up Project)
- Leveraged the successful mobile app design to create a responsive web presence for Lexill (desktop and mobile).
- Adapted the existing design system for web use, ensuring brand consistency across platforms.
- Designed an informative and engaging landing page to showcase the app's unique features and benefits.
- Incorporated user acquisition elements such as app store and a waitlist sign-up form.
Outcome
- Delivered a user-friendly mobile application ready for development, aimed at revolutionizing Mandarin Chinese learning for English speakers.
- Designed both the mobile app and website projects within tight timeframes, achieving a 100% on-time delivery rate without compromising on quality or features.
- Established a strong client relationship, resulting in a follow-up project to extend the brand to web platforms.
Design Process
Phase 1: Mobile Application Design
Sketches
Design System
Key Features & Screens
Onboarding
Begin their language journey with an immersive experience that introduces Lexill's magical learning approach and assesses their starting level.
Memory Magic: Hanzi Lessons
Transform complex Chinese characters into unforgettable stories through our unique mnemonic system, making learning intuitive and engaging.
Quest System: Capturing Hanzi
Put knowledge to the test with interactive quizzes where users can capture new characters for their collection or face the challenge of recapturing escaped ones.
Character Collection
Showcase the mastered Hanzi and spells in a collection system, tracking users' progress and achievements in the language journey.
Personal Arena
Challenge themselves in the gym with quizzes on learned content, while tracking their advancement through a personalized profile.
Phase 2: Website Landing Page Design
Hero Section
Responsive Design (Desktop & Mobile)
